When the Flowers Reappeared: Gapyeong Solved Its Tourist Boom and Labor Shortage Crisis

Amid Rapid Aging and 3.7 Million Annual Visitors, Shincheonji Volunteer Group Cheongpyeong Branch Partners with Local Villages to Build a Sustainable Model of Civic Care 💬 “The weeds had grown so tall that our flower garden was completely hidden. Now that the flowers are alive again, our whole village feels brighter.” — Lee Gun-seon (70, female), a resident of Yumyeongsan Village in Gapyeong Gapyeong County, famous for Cheongpyeong Lake and Mount Yumyeong, presents a striking contrast. According to local government statistics, over 3.69 million tourists flooded into Gapyeong’s picturesque sites in 2025 alone . Yet behind this bustling tourism lies a quiet crisis. Designated as a population decline zone, Gapyeong's elderly population (aged 65 and over) has passed 34% of the total population . In the hot summer months, wild weeds and kudzu vines spread rapidly along roadside flower beds and village entrances—the very first spots tourists see. With most local residents in their late ...

Beyond Material Aid: Addressing the Loneliness Epidemic Among Korea’s Seniors

The Growing Crisis of Social Isolation

According to the "Quality of Life 2025" report by the Korea’s National Data Agency, the social safety net for South Korea’s elderly is facing significant strain. With 23.7% of seniors living alone and social isolation rates among those over 60 reaching a staggering 39.4%, the need for human connection has become a matter of public health. Most concerning is the suicide rate among those aged 80 and over, which stands at 53.3 per 100,000 people—the highest of any age group.

A Strategic First-Quarter Response

In response to these critical indicators, the Shincheonji Volunteer Group (Seoul & Southern Gyeonggi Branch) focused its Q1 202 quarterly efforts on high-touch, person-to-person support. From January to March, the group consistently reached out to 291 seniors, maintaining a weekly average of 25 personalized visits to ensure no one was left without a "neighbor" to talk to.

The Three Pillars of "Tactile" Support

The group’s methodology moves beyond simple resource delivery, focusing instead on restoring the "social fabric" through three specific types of interaction:

  • Nutritional Connection: Recognizing that holidays can amplify feelings of loneliness, volunteers prepared New Year’s Tteokguk kits for those with limited mobility. By cooking seasonal spring dishes together, volunteers not only improved nutritional balance but also used the time to monitor the seniors' physical health.

  • Emotional & Physical Proximity: Small gestures—such as holding hands or providing gentle massages—were used to lower anxiety and build psychological security. For 82-year-old Cho Cheong-yi, these visits provided a sense of "vitality" that broke the monotony of isolation.

  • Dignity through Grooming: The group provided professional hairdressing and beauty services directly in senior centers and private homes. For many, these services were about more than appearance; they provided a sense of self-worth. As one recipient noted, "It’s more than a haircut; I feel like I'm being treated with true respect."


Expert Perspective: The Power of Human Warmth

A representative from the volunteer group emphasized that as society ages, "the warmth of a person and sincere communication are often more vital than material support." By bridging the "generational gap" through consistent 1-on-1 interaction, these initiatives act as a crucial buffer against the rising tide of elderly isolation.

Source: https://vo.la/Rksscws

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  1. With love and peace at their foundation, Shincheonji Volunteers carries out global social contribution projects in various fields including the environment, veterans' affairs, disabled sector, public interest and culture, transcending religion, race and national borders.

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