The Power of Presence: How Korea’s "More the Merrier" Campaign is Rebuilding Emotional Safety Nets

Addressing the "Invisible Pandemic" of Isolation

In an increasingly connected digital world, physical and emotional isolation remains a growing public health concern. According to the 2025 Community Health Survey by the Korea Disease Control and Prevention Agency (KDCA), certain regions in Korea have seen self-reported depression rates climb as high as 6.9%. 

In response to this "invisible pandemic," the Shincheonji Volunteer Group (Gangneung Branch) has institutionalized a unique emotional recovery program titled "Dadaikseon."  The name, derived from a classic Asian proverb meaning "The more, the better," encapsulates the philosophy that the more we share our hearts, the stronger our community becomes. Rather than a simple giveaway, it functions as a "Mental Health Safety Net" designed to reconnect individuals through sensory experiences and sincere dialogue.

Strategic Seasonality: A Year-Round Emotional Support System

The Dadaikseon initiative is not a static event but a dynamic, year-round emotional support system. Over the past year, 14 sessions were conducted, involving 127 volunteers and reaching over 624 citizens. The program’s strength lies in its seasonal adaptability:

• Spring & Summer: Focus on "Plant Therapy" (repotting companion plants) and "Encouragement Campaigns" using handmade fans to lower both physical and emotional heat.

• Autumn & Winter: Cultural immersion through traditional "Songpyeon" (rice cake) making, fostering intergenerational and intercultural bonds.

The Power of a Simple Sentence: "You Are Precious"

The most profound impact of the program is often found in its simplest component: the exchange of handwritten messages. One participant moved to tears by a card reading "You are precious," remarked that it was the first time she had received such an affirmation. This sentiment resonated even with international visitors, including Sabrina from Mexico, who noted that the act of sharing food and messages helped her feel a deep, visceral connection to Korean culture and its emphasis on family.

From Individual Healing to Community Vitality

The Dadaikseon program proves that emotional recovery is the foundation of a healthy community. By creating a consistent space for dialogue and self-reflection, the Gangneung Branch is not just offering activities; they are weaving a "Mental Safety Net" that reminds every participant of their intrinsic value in society.

Source: https://vo.la/5O7eA0L